8 Reasons Your Website Could Be Your Best Employee

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8 Reasons Your Website Could Be Your Best Employee

Written by Jeff Goeke, Transpire Design

website Thinking of your website as an employee will allow you to evaluate its performance more objectively and look for opportunities to impact your bottom line.

(1) A first impression

You wouldn't hire Stalin to answer your phones, would you? Then why would you have a website that doesn't reflect well on you? Your website is quite often the first impression you will make on potential customers, investors, and even future employees. If it is functional, informative, friendly, aesthetically pleasing, easy to navigate, and reflective of your values and uniqueness, it will reflect well on you. If your site is poorly designed, inconsistent, cluttered, and frustrating, chances are good you're inviting them to move on.

(2) The Great Equalizer

The internet offers a chance for small companies with limited marketing budgets to compete with the big dogs in a way they couldn't before. A small company starting out of a basement office has the potential to run right up there with a corporation spanning two city blocks.

(3) Cost Reduction

More and more, companies are promoting themselves online--and they're saving lots of money doing it. Delivering brochures and promotional materials online makes information available instantly and at no printing or mailing cost to you. As information changes, you'll be much happier to update it online instead of reprinting those outdated brochures.

(4) Focused Marketing

Would you rather pay $50 for 10,000 general leads or $50 for 100 extremely qualified leads? People doing a Google search are qualified leads waiting to happen. They're looking for you, and if you're not accessible, they won't find you. Investing in online search marketing will get you in front of more targeted people and will give you an advantage over the traditional shotgun approach to advertising.

(5) Efficiency

A well-developed, functional website will streamline your company. Automated email replies, reminders, and contact information updates will keep your employees focused on growing your business. Posting FAQs, directions, and other information online will serve better your customers who more and more prefer to find information online anyway.

(6) Extended Reach

Are you taking advantage of your chance to reach more people more quickly and easier than ever before? Email blasts, web promotions, online offers, and other personalized sales techniques are just some of the inexpensive tools you can use to keep your name on your customers' minds.

(7) Open Late

Your website won't mind working overtime. In fact, it will be glad to make sales and answer requests 24 hours a day, every day of the week.

(8) No health benefits

You'll never hear your website complain about the company health plan. It doesn't need bathroom breaks, either. Investing in a website at the fraction of an employee's salary is a wise decision. You can always give it a raise down the road to increase its functionality and performance to grow your business.

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Tuesday, February 07, 2012
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Integrity: Like Money in the Bank
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Christopher's Restaurant, Kettering (Map)